Table 1 Measurement

Demographics

 Gender

Biological sex

 Age

Length of time in years that a person has lived

 Education

Level of schooling from which one graduated

 Occupation

The primary type of employment one is currently engaged in for livelihood

 Marital status

Whether one is currently in a married relationship

 Number of household members

The total number of family members currently residing together

 Monthly household income

The aggregate total of the monthly earnings of all household members

Items

Source

Cronbach’s α

Food literacy

 Knowledge

How much do you know about each of the following items?

traditional food certification; Korean industrial standard mark for processed food; hazard analysis critical control point; country of origin; certified organic; geographic indication; traceability; good agricultural practices; genetically modified organismanimal welfare certification

Choi et al. (2010)

 Attitude

1. I tend to consider calories and nutritional content when I eat food.

2. I try to eat the five basic food groups in every meal for nutritional balance.

3. I eat a variety of foods for proper nutrition.

4. I eat lots of vegetables, fruits, and whole grains.

Song and Yoo (2008)

0.702

 Behavior

Have you purchased foods with the following indicators within the past year?

traditional food certification; Korean industrial standard mark for processed food; hazard analysis critical control point; country of origin; certified organic; geographic indication; traceability; good agricultural practices; animal welfare certification

Choi et al. (2010)

Intention to pay a higher price for healthier food

Are you willing to pay a higher price for healthier food?