Property of innovation | Variables | Adapted definitions |
---|---|---|
Perceived attributes of innovation | Relative advantage | Degree to which adoption of mandatory safety and quality standards is perceived as better than retaining status quo. It is a ratio of the expected benefits (e.g. better professional reputation, better management, improved patient satisfaction, economic profitability) and the costs of adoption (e.g. disadvantages to the provider). |
Observability | Degree to which the results of adoption of mandatory safety and quality standards are visible to others (e.g. patients, peers, inspection, health insurance fund, line ministry) | |
Communication channels | Mass media channels | All the means of transmitting messages, involving a mass medium (television, radio, Internet or press), through which audience of many PHPs and public got information on certification process. |
Interpersonal channels | Face-to face exchange of information on mandatory safety and quality standards between owners of PHPs and other individuals (e.g. peers, both adopters and non-adopters of the standards; representatives of other organizations). | |
Innovation decision process | Knowledge | Exposure of PHP’s owner to information on safety and quality standards and gaining of understanding on how the certification process functions. |
Persuasion | Forming of PHP’s owner favorable, neutral or unfavorable attitude towards the certification standards and process. | |
Decision | Engaging of PHP’s owner in activities leading to a choice to adopt or reject the certification standards and process. | |
Social system | Collective innovation-decision | Choice to adopt or reject certification process that is made by consensus among the members of a health chamber or members of a professional association of private health care providers. |